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The Emergence Of The Affordable Fine Jewelry Movement

Why Choose Gold & Diamond Source

Fine jewelry has long been unattainable to the masses because of its price point. In the last few years, many entrepreneurs have seen this as a golden opportunity.

That was the case for founder Amanda Thomas. Amanda writes on the Aprés website, After getting engaged and really searching the market for chic and affordable fine jewelry for my wedding, I was shocked at how scarce the options were. I really wanted to fill the gap and create amazing engagement rings and wedding bands that were substantial and didnt break the bank.

The brand also offers fine earrings, necklaces, and bracelets made for everyday wear. And because its pieces are made of solid gold, customers never have to take their favorites off.

These entrepreneurs saw the need for more affordable fine jewelry options, and opened up shops to meet that demand.

Sharing a similar origin story, Vrai emerged in 2014 and has developed into a digital-first direct-to-consumer jewelry business focused on lab grown diamonds. We chatted with one of the founders, Vanessa Stofenmacher, back in 2016. Her take was similar to Amandas: No one is really taking a stance and doing anything about this and bringing essential fine jewelry, high quality jewelry, at an attainable price. These entrepreneurs saw the need for more affordable fine jewelry options, and opened up shops to meet that demand.

The target market has reacted with exuberance.

Sustainability Recycled Gold And Longevity

With some affordable fine jewelry makers dropping new styles weekly, and at prices so low that customers can buy multiple pieces, theres an open concern as to whether these businesses are sustainable.

While its difficult to give a blanket answer here, many affordable fine jewelry businesses have committed to sustainability in some form. Many brands choose to work with recycled gold. Stone and Strand, for example, has made a commitment to sustainability by crafting with recycled gold and ensuring that all shipments are carbon neutral. Others opt to sell vintage or estate jewelry alongside their own collections, breathing new life into old pieces that otherwise might sit in storage.

Fine jewelry should last forever, which means that items can be passed down for generations, or melted down to create something new, eliminating the possibility of waste. Fine pieces can also be repaired, while many costume options cant.

While fast fashion itemscheap, mass-produced clothing items that follow trendsare often purchased to scratch an itch or get in on a moment, fine jewelry is usually seen as an investment purchase.

If youre looking to start your own jewelry business, you can make an impact by keeping your business sustainable. Think about:

Suitable For Every Day

The other major pivot that innovative jewelry brands are making is the transition from only special occasions to suitable for every day. Generally speaking, fine jewelry was reserved for black tie events, that once-a-year holiday bash, or your wedding.

Now, shops are encouraging the daily wear of essentials. The reasoning? First, solid gold or platinum jewelry is significantly more durable than plated or vermeil jewelry. Wear your gold and diamond hoops every day and they wont tarnish, fade, or turn your earlobes green. Second, if you have nice jewelry, why leave it in a box collecting dust?

This switch brings dynamic change to the old market, opening doors for entrepreneurs looking to create new trends within fine jewelry. As more jewelers discover how to keep prices low, they open the door to an entirely fresh customer base, one that never thought they could purchase these types of high-end items before. It also means that those who already buy fine jewelry might become repeat customers, as theyll be able to purchase more options for every day.

Feature image by Joseph Saraceno

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The Difference Between Demi

Before we get started, lets establish a couple of definitions. Were defining affordable fine jewelry shops as ones that sell many pieces with a price tag under $500.

Fine jewelry refers to items made with precious metals and precious or semi-precious stones. Most commonly, that means pieces crafted with 10- to 18-karat gold, sterling silver, or platinum. Stones range from sparkly favorites like diamonds, emeralds, and sapphires, to colorful choices like topaz, agate, turquoise, and opal.

Demi-fine jewelry most commonly refers to vermeil, plated, and filled pieces. Demi-fine pieces wont feature expensive gems like diamonds, but often include wallet-friendly options like white sapphires, moissanite, or cubic zirconia.

Most of this jewelry is made with gold in some capacity. Gold jewelry comes in a few different variations:

Gold-plated jewelry

Gold-plated jewelry is made out of a thin layer of gold atop a base metal. Because of that, the outer coating can wear off over time.

Vermeil jewelry

Vermeil jewelry has a sterling silver base with a thick layer of 10- to 18-karat gold on top. These pieces are often good quality with a lower price tag.

Keep in mind that vermeil means different things to different jewelers, and its not standard from country to country either. For example, in Canada, jewelry has to be plated with only one micron of gold to be marketed as vermeil. The United States requires vermeil jewelry to have plating thats 2.5 microns thick.

Gold-filled jewelry

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Once entrepreneurs found the opportunity to offer precious metals and stones at affordable prices, others caught on, offering more options for consumers looking to treat themselves than there had ever been before.

Perhaps the most well-known champion of the affordable fine jewelry trend is Mejuri, the Canadian brand thats developed a cult following for its simple 14-karat gold and diamond designs.

According to a recent article in Forbes, The magic that Mejuri created is a movement, one where women are self-gifting and one where fine jewelry is for every day, not for occasions.

Whether Mejuri was the catalyst that sparked the movement or the trend grew in parallel among many entrepreneurs that were sick of the old ways, today the affordable fine jewelry trend is in full swing.

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Got A Necklace That Was Perfect Ordered

Got a necklace that was perfect ordered a matching bracelet and the clasp was broken when I got it. Didnt stay closed. Emailed in thrusdsy and never got any response. Took to my local jeweler to get it fix was annoying to buy something and have to bring it in to be fixed

Date of experience:May 28, 2022

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Diamonds Direct

My experience with Direct Source Gold & Diamond was superb. I searched their website and asked a question, which was answered quickly through their chat feature, and I then decided to buy a 14K gold rope chain. The purchase was made late on a Wednesday afternoon, and by Friday morning an absolutely stunning, diamond cut gold chain was in my hands. Their price was the best I found on the internet, something for which I am so grateful, and the shipping was free. Overall, I am extremely pleased with the customer service, pricing, and jewelry quality I found at Direct Source Gold & Diamond. Looking forward to my next purchase with them.

Date of experience:April 02, 2022

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Why Choose Finest Cash For Gold

In Toronto and the GTA alone, there are countless options to sell gold. The difference that Finest cash for Gold offers is the best possible prices, mixed with the best possible customer service.

Finest Cash for Gold is also a custom Jewelry Designer and Manufacture in the core of Richmond Hill we need the crude material to create our jewellery therefore we pay the most noteworthy costs contrasted with anyplace in Canada for your valuable gold, silver and diamond.

We Recycle Gold thats why we pay more Get directions

We are the best cash for gold service because we are completely dedicated to getting you the best possible deal. By purchasing wholesale and directly from the source, we can offer great deals to our buyers.

Our business model is based on providing great service that keeps our customers coming back and referring us to friends, allowing us to focus on the volume of sales over the profits per transaction. This ensures that when you choose to sell gold to us, you will receive a fair and worthwhile price that is close to what the product will be resold for.

For more information about our services, you can visit our website here. To book a visit of our showroom or inquire more about cash for gold services, you can call us toll-free at or drop by in-person to our location at 10271 Yonge Street, Suite 101-A in Richmond Hill, Ontario.

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Is Selling Gold Right For Me

For many, cash for gold is an alluring idea, but we understand that it can also be a hard decision for some people. We know that, at times, it can be an emotional experience to part with sentimental jewelry, family heirlooms or long-owned gold bullion.

Dont want to sell gold? pay little labor fees and get an on site jewelry repair

At the same time, selling your gold can be a great investment for your future, and can earn you cash for the items in your home that you no longer want or need. At Finest Cash for Gold, we are committed to compassionate, professional and helpful customer service. We understand the complex and emotional reasons why people choose to part with their gold, and we work hard to set prices that make the decision worthwhile for you.

If you have family heirlooms or inherited gold that spends more time collecting dust than being properly appreciated, it might be time to pass it along to another owner, while making some extra cash in the process.

You might also notice that certain pieces of jewelry are seldom worn any more or find that your silver cutlery and tea sets are not receiving the attention that they deserve. If for no other reason, simply selling of the old to make room for the new is a perfectly good motivation to sell gold.

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How The Direct

There is a large difference in pricing between affordable fine jewelry brands and other jewelry companies. The same diamond solitaire necklace might sell for $185 at one shop and $680 at another. This doesnt necessarily signal a difference in quality, but in the type of distribution.

Most affordable fine jewelry brands operate under a direct-to-consumer model, and many are digital-first. That means that without the obligation to pay a fee to a larger retailer to carry their products, shops are free to set their own prices. Better margins for the shop means they can pass those savings onto customers.

Stone and Strand, an affordable fine jewelry shop started in 2013, built its entire mission on this model. It allows customers to indulge in expensive taste without the mark-up. Creating jewelry at the same factories as its Fifth Avenue New York competitors, the brand deliberately chooses to keep prices low so that its pieces are accessible to all.

Particularly noteworthy is Stone and Strands use of 10-karat gold in the majority of its fine pieces. Ten-karat gold contains 41.7% gold, and while its less pure than 14-karat and 18-karat gold, its the most durable of the bunch. Using this as the base metal in its fine jewelry means pieces will cost less and better withstand the bumps and scratches that come with everyday lifea win-win for Stone and Strand customers.

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