Create A Content Marketing And Search Engine Optimization Strategy
Content marketing is the practice of creating branded education in the form of articles, videos and images. It is an effective strategy in todays media-driven world where people are researching items before making purchases. Coupled with content marketing is search engine optimization , which is the practice of making content visible on Google based on keywords.
To succeed with SEO, your marketing team will need to identify keywords that are relevant to your brand and develop content, accordingly.
An example content strategy to check out is Icing on the Rings education center, which allows audiences to learn more about buying jewelry. As an example, take a look at the following article, which describes Icing on the Rings ethical sourcing practices.
Icing on the Rings blog, which features a collection of interesting articles, is another example of content marketing:
Its important to prioritize content marketing as a measurable strategy. For instance, you can track whether a shopper has engaged with content before making a purchase.
Ies And Private Clients
Like gatherings used to sell dishware and cosmetics, you can host a gold-buying party. Bring your testing gear and make your transactions over refreshments. Done right, you can make decent money hosting one gold party per month, and your satisfied customers might refer you to their friends. From there you may start accepting clients individually, arranging the transaction and agreeing to meet in a public place.
Best Online Gold Buyer: Cash For Gold Usa
In a highly competitive online gold buying world, Cash for Gold USA is the best online broker for several reasons:
You get paid fast. Within 24 hours after an appraisal and accepting the offer sent to you, Cash for Gold USA will send you a check, or pay you by bank wire or PayPal.
Not only can you request shipping free of charge for your gold items, but they are also insured every step of the way via USPS or FedEx. Standard coverage is $5,000 for FedEx, but additional insurance is available for items valued at up to $100,000.
Cash for Gold USA is established and highly reputable. In fact, their parent company has an A+ rating from the Better Business Bureau. The site has served more than 250,000 customers and paid out more than $53 million since 2005.
Your transaction is risk-free, meaning you can back out at any time if you dont like the price youre offered. If you make that decision after you ship your gold, your gold items will be sent back to you at no charge.
The site will buy kinds of gold, silver and platinum items, including broken jewelry and dental scrap. The material is based on weight and purity, not the condition. In addition, the site also buys diamonds and silver.
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Should I Have An Appraisal Done Before Trying To Sell My Gold
Yes. The more due diligence you can undertake, the more likely it is that you will get as much as possible when you actually sell your gold.
Although no paperwork is required when selling your gold, if you have had an appraisal done, be sure to bring it with you to support your ability to negotiate with a dealer.
The Market Value Of Your Gold
Lets start with the current price of gold. Like other commodities, the price of gold fluctuates over time based on market conditions. As of July 23rd, the price of gold in the USA is $60.13 per gram, $1,870.54 per ounce and $60,131.54 per kilogram.
Gold prices can change rapidly, making it important to check the current price before you visit a pawn shop or other business that buys gold.
Its important to note that no pawn shop will pay the market price for gold. Pawn shops need to make a profit in order to stay in business, meaning youll never be offered the exact spot price for gold jewelry.
Instead, youll usually be offered a significantly lower amount than the market price. Most of the time, the price youll be offered per gram will be lower the smaller the amount of gold you have to sell.
Although the specific price youll be offered can vary from one pawn shop to another, 50 percent of the golds scrap price is a common amount.
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Glossary Of Gold Terms
You may already know a fair amount about gold, but to fill in any holes you might have, heres a glossary of terms you should get familiar with when looking to sell your gold.
Ask and Bid Prices. The ask price is the price a precious metals dealer has set for a bar or coin, also known as the selling price. The bid price is how much a dealer is willing to pay to purchase or buy back a coin or bar.
Assay. A test to determine the fineness and weight of a precious metal.
Avoirdupois. The weighting system used for commodities, except precious metals, stones, gunpowder, and drugs. For example, corn, wheat, meat and other common items use the 16 ounces equals one pound unit of measurement. One avoirdupois ounce equals 28.35 grams or 437.50 grains.
Metals stones, gunpowder and drugs are weighted according to a Troy ounce. It is heavier than an avoirdupois ounce. One troy ounce equals 1.09714286 avoirdupois ounces. One troy ounce equals 31.1035 grams
Comex. Located in New York City, Comex is a division of the New York Mercantile Exchange and one of the worlds major commodities futures exchanges where gold and silver are traded.
Fine weight. The precious metallic weight of a coin, ingot, or bar, as opposed to the items gross weight. The gross weight also includes other alloys. For example, a 1-oz Gold Eagle has a fine weight of one troy ounce but a gross weight of 1.0909 troy ounces. The .0909 troy ounces are composed of other alloys.
How Can You Tell If Gold Is Real
This actually applies to gold you already have, as well as gold youre considering as a purchase.
There are several possible ways to test gold to see if it is real. Because of golds unique properties, it is difficult to produce fake gold but that doesnt mean people dont try.
Gold is one of the densest metals on earth, meaning that any metal used to attempt to replicate gold will be much less compact. If you have gold bullion and coins of a purported certain weight, you can simply weigh and check the size of your bullion which is made to a set of specifications that make a reference point comparison relatively easy to do.
Another simple test is to use a magnet. Unlike most metals, gold is not magnetic, so a real gold bullion coin, bar, or piece of gold jewelry will not stick to a magnet. You will need to know if your pieces have other types of metals or not.
Gold also has a distinctive ping sound when it is struck. Precious metals will have a high-pitched ringing sound when struck, as opposed to base metals that will have a much shorter and duller sound.
You can also drag your gold over an unglazed ceramic plate applying slight pressure. If you see a gold mark on the ceramic once youve done this, then the gold is real. But if the mark is black then it is fake.
Different strengths of acid are available to test different carats, so gold that doesnt react to the acid is at least as pure as the carat rating suggested, if not higher.
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What Kind Of Gold Do You Buy
Here is a list of some of the gold pieces I see every day:
If you are a woman reading this, I bet you have one or more of these in your closet or jewelry box. If you are a man, just show this to your wife or girlfriend and they will tell you how common this is.
Consider The Best Time To Sell Gold
The rules of supply and demand dictate that if more people want to invest in a commodity, its price will increase. Gold tends to be in more demand when the economy is looking rocky, as its seen as a safer bet than other forms of investment, such as stocks and shares.
Its therefore worth considering the state of the economy when selling gold. If you think harder times are on the horizon, it might be worth holding out for gold prices to rise.
Nevertheless, as with any investment, its very difficult to accurately predict future rises or falls in value.
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Gold In Uae: Is It Possible To Profit From Buying Or Selling Your Gold Jewellery Yes Heres How
All you need to know to buy or sell your gold jewellery at a better profit margin
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Dubai: Buying or selling gold can be a way to make some extra cash, be it in the form of coins, bars or jewellery. The yellow metal can be a worth investment, when buying, selling or investing at a profit.
In most countries, as the value of currency weakens, the price of gold tends to go up. However, how do you buy gold at a profit if prices have been soaring off late and increasing almost every day?
Most gold jewellery buyers worldwide refuse to budge given that prices are currently very expensive. But whenever prices start a downward slide, there is always a frenzied buying of gold jewellery at different shops in the UAE.
Expatriates in the country have a long tradition of hoarding gold jewellery as a form of investment or personal saving. It is their common belief that storing jewellery offers more security than keeping cash in the bank and is an effective hedge against inflation.
For many gold aficionados, the precious metal can provide much-needed relief during emergencies, such as when a family member needs urgent medical assistance, the daughters school tuition or the mounting household bills need to be paid.
Many find gold much more appealing than other luxury items due to the metals unique attributes: perceived longevity, purity and value.
Why You Should Sell Jewelry Online
The COVID-19 pandemic has created a permanent shift to the way that people shop.
Not to mention, public health uncertainties could create safety concerns for people to try on jewelry in stores.
With this context in mind, creating an online jewelry business is a smart move because its a safe and efficient way to reach shoppers.
Beyond the practical considerations of safety and efficiency, online retail creates a pathway for people to discover brands that they wouldnt have come across otherwise.
As a merchant, you have the ability to reach customers anywhere in the world, regardless of where youre located. Regardless of whether you are an independent jewelry designer on Etsy or part of a team at a larger brand name operation, you have an equal footing to build a discoverable store.
Keep in mind that there were demographic trends in motion even before the COVID-19 pandemic that made the case for selling jewelry online. One important trend to watch is the rise of the Gen Z shopping population.
Shortly before the pandemic began, Gen Z had already accounted for 40% of global shoppers, meaning that they are on the path to becoming the dominant spending force. These individuals have been creating a shift in the way that people of all generations make purchase decisions.
Research from the NRF has also found that 87% of parents rely on recommendation from their children when deciding what to buy.
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Is Rose Gold Worth Anything
Rose gold is an alloy of gold and another metal, most commonly copper, which gives it its unique coloring. Sometimes rose gold will also contain a small percentage of silver in addition to copper.
With this in mind, rose gold is worth as much as however much gold it contains. 18K rose gold and 14k rose gold have the same gold content as 18k gold and 14k gold, respectively.
How Much Is Gold Worth Per Ounce
This sounds like a simple question, but it does not come with a simple answer.
Three factors primarily drive the answer. They are:
1. When do you want to cash in your gold?
The price of gold is constantly changing. Market forces, supply and demand, and global economic conditions all influence the price of gold. That creates short and long-term trends in the price of gold. In times of turmoil, gold can bounce up and down quite a bit.
You can get a sense of how gold moves from several places. One of the best is the AMPEX website. For example, you can see that gold cratered on March 19, 2020, at $1,481.90 per ounce. But as of July 23, 2020, gold had trended upward to $1,877.60 per ounce.
If youve got 500 ounces of gold to sell, thats a $20,000 swing in your favor if you sell at the right time.
2. What form of gold do you have to sell?
If youve got scrap gold, thats one thing, but if you have gold coins that will bring a premium, or have numismatic value, thats quite another. You may also have an antique that could also fetch a big dollar amount and you may not even know it.
3. Where do you want to sell your gold?
The smart answer is where you can get the best price. However, youve got to know where that is so you can make the most of your selling opportunity.
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Gold Parties Are A Booming Business
One of the things I show you how to do with my system is throw gold parties. You have all heard of home parties for Tupperware, cosmetics or cooking gadgets. Well at those parties people spend money. When people attend a gold party they make money! If you can get 10 people to a gold party you can buy several ounces of gold, -potential profit of up to 45% on each ounce And the hostess, who put on the party, will get 10% of what you make. Now thats what I call a win-win.
My system includes complete instructions on hosting a gold party of your own and how to market gold parties to others. Besides the instructions I have also included flyers, brochures, ads and invitations. All of these are in simple Word docs, so all you have to do is add your contact information and print them out.
Before Selling Your Gold Talk To An Appraiser
The first step, Smith said, is to talk to an appraiser. Smith pointed to the ASA, as well as the National Association of Jewelry Appraisers and the Appraisers Association of America as the major organizations in this area. In addition, he said theres an organization for retailers called the American Gem Society.
Appraisers who belong to one of these organizations must abide by strict codes of conduct and ethics, Smith said. All three of these outfits maintain databases on their websites where you can find an appraiser near you. For a small fee — perhaps as low as $20 — one of these independent appraisers can give you a quick assessment of what you have and what it should fetch, along with whether a piece of jewelry has intrinsic value beyond the gold weight and if the gems are real.
That should be enough, Smith said, to give consumers what they need to know to sell their items for a fair price. A seller shouldn’t need an expensive, written appraisal, such as might be required for insurance coverage.
Most appraisers are pretty lenient that way, Smith said. Were here to help and from ASAs standpoint, were here to educate the general public. Appraisers, he said, want people to get value for their money.
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How Much Is Rose Gold Worth
As with regular gold, how much your rose gold is worth will depend on its karat.
18k rose gold contains 75% gold. To determine how much your 18k rose gold is worth, just find its weight in grams and multiply that by 0.75. Then, multiply that number by the current spot price of gold.
14k rose gold contains 58.3% gold. To figure out how much your 14k rose gold is worth, find its weight in grams and multiply that weight by 0.583. Then multiply that number by the current spot price of gold.
Calculating The Value Of Scrap Gold
There is a formula that is used throughout the trade that makes it simple to estimate the scrap value per pennyweight for each grade of gold.
Here is that formula:
18k – spot price X .0347 = price per dwt
14k – spot price X .0269 = price per dwt
10k – spot price X .0195 = price per dwt
As a rule of thumb, these formulas will result in the price that you will receive for each specific karat grade based on the spot price.
The following example is how you would use the formula:
Let’s say someone had three wedding bands to sell, all 14k, with a total weight 7.7 dwt.
At the time you purchased them spot gold was at $1000/oz.
You would take $1000 X .0269 = $26.90 per dwt.
Then multiply $26.90 X 7.7 = $207 .
You just received a crash course on how to buy scrap gold.
For tips on finding and dealing with sellers grab a copy of the popular e-book, “How To Buy Gold Low.”
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